Mobile advertising

Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing. Overview Some see mobile advertising as closely related to online or internet advertising, though its reach is far greater – currently, most mobile advertising is targeted at mobile phones, that came estimably to a global total of 3 billion as of 2007, and will reach 4 billion in 2008. Notably computers, including desktops and laptops, are currently estimated at 800 million globally. It is probable that advertisers and media industry will increasingly...